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Distribution Management

Experimentation in Innovation

Experimentation in Innovation Experimentation is crucial in the innovation process. It helps in realizing potential faults early, reinforcing new knowledge, reducing costs …

Hybrid Distribution System

Hybrid Distribution System A company must manage a hybrid distribution system to avoid chaos and maximize efficiency. Responsibilities, relationships and compensations among …

Open Market Innovations

Open Market Innovations A large number of companies are using licensing, joint ventures and strategic alliances to increase output from their innovation …

What is Relationship Marketing?

What is Relationship Marketing? Relationship marketing involves the creation of new and mutual value between a supplier and individual customer. Novelty and …

Types of Distribution Channels

Types of Distribution Channels Industrial channels tend to be shorter than consumer channels because of small number of ultimate customers, the greater …