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Pricing

6 Ways to Fight a Price War

Price Wars A company can fight a price war without eroding its brand equity and profits. Besides retaliatory price cutting, there are …

Effective Pricing Cues

Pricing Cues Pricing cues should be planned, implemented and measured, to track their success. Long term organizational perspective should be uppermost while …

Consumption and Pricing

Consumption and Pricing Consumption of the offering is important to retain customers and to generate positive word of mouth about satisfaction. Pricing …