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Product Management

Criteria for Successful Positioning

Criteria for Successful Positioning Following are the characteristics that are used to determine the criteria for successful positioning. Clarity The positioning idea …

Product Mix Modifications

Product Mix Modifications A company’s product mix is never static. Customer’s preferences change, new customer segments emerge, and company’s competencies and priorities …

Types of Innovations

Defining Innovations Innovations may be looked at from various perspectives. The following classification presents the perspectives of the customer and the target …

Stages of Product Life Cycle

Product Life Cycle (PLC) A product is delivered to go through definite life stages, in the same manner as living organisms do. …