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Creating a Differential Advantage

Creating a Differential Advantage Although skills and resources are the sources of competitive advantage, they are translated into a differential advantage only when the customer perceives that the firm is providing value above that of competition. The creation of differential advantage, then, comes with the marrying of skills and resources with key attributes (choice criteria) … Read more

4P’s of Marketing Mix

Marketing Mix The marketing mix is a particular combination of the product, its price, the methods to promote it, and the ways to make the product available to the customer. Based on its understanding of customers, a company develops its marketing mix of product, price, place, and promotion. The elements of the marketing mix are … Read more