10 Major Reasons: Why Students Need to Study Marketing
A marketing degree opens your doors to productive careers as a marketing manager, public relations specialist, or account executive.
But not everyone wants and not everyone should get a degree in marketing. That doesn’t neglect the fact that every single student needs some knowledge in the niche, regardless of the career they have to mind.
When students get recommendations for marketing courses, they are confused. What does promotion have to do with the career as a writer, accountant, or a lawyer? Plus, many have the wrong impression that marketing is bad. They figure it’s about lying people with the intention to lure them into buying something that they don’t need.
Let’s bust those myths.
There are 10 important reasons why every student needs to take marketing courses.
1. Marketing Skills Are Essential in the Growing Digital World
Elon Musk studied business and physics, not marketing. But he developed several successful companies that absolutely need some promotion.
When looking at Tesla’s promotion style, many would assume that marketing is not involved. That’s not true. Tesla builds unique products and explaining how they change the way we live in the marketing approach that turned out to be effective.
Every business is present in digital media. It doesn’t matter what you do; you’ll have to find a way to showcase your brand in the best way possible.
2. Non-Profit Marketing Is a Thing
Students who are focused on making the world a better place rarely look at marketing courses as an opportunity.
But you know what? Every single non-profit goal needs a budget. Do you know how that budget is being obtained? Through marketing. So if you see yourself fighting for a better future, a marketing course is an essential step of the journey.
3. You Learn How to Influence People’s Decisions
And no; there is nothing wrong with that. Ethical marketing is not based on lies. It’s based on telling the truth as the ultimate way to convince people to accept your recommendations.
4. Direct Marketing Is the Essence of Every Business Communication
Maybe you won’t directly sell products or services to your audience. But every career involves business communication. Even if you aim to be a lab technician or a doctor, you’ll want to get a job, promotions, and raises throughout your career. During that process, you’ll have to sell yourself.
5. Marketing Skills Give You Better
Let’s say you plan to build a career in law. You’ll probably hire a professional law essay writing service to help you with your resume and cover letter. But during the interview, you’re one yourself.
If you mention that you’re skilled in marketing and you name a few successful projects that you were part of, you’ll instantly get the hiring manager’s attention. They will see the opportunity: if they hire you, they get a worker for the open position and someone who knows marketing. This can help you get a job in any industry.
6. Through Marketing Research, You Learn about Competitors
Even if you don’t plan to be engaged in direct marketing in the future, you’ll still have to be better than the competitors in any industry that you choose. A marketing course at college will cover the aspect of competition research.
7. You Learn to Understand the Other Side
If you plan to start a business, you’ll have to understand your audience. If you become a doctor, you’ll have to know where your patients are coming from. Whatever you decide to do, you’ll be involved with other people and you’ll essentially be working for them.
Marketing teaches you how to understand the other side, so you can deliver a service they can benefit from.
8. A Marketing Course Will Polish Out Your Communication Skills
Communication skills are an essential aspect of marketing. During your studies, you will learn how to sound smart and look appropriate in different situations.
9. Marketing Is Fun
Let’s admit it: college courses are not always fun. If you’re after a course that opens new perspectives and involves unusual lectures, you should definitely focus on marketing. You get a chance to learn from a professor who understands their audience and tries to deliver the best possible product for them. That’s their job.
10. Marketing Is an Integral Part of EVERYTHING
Marketing is not something that only concerns salesmen and medical reps. Whether you become an electrician, plumber, carpenter, teacher, engineer, or doctor, you’ll benefit from it. That’s the bottom line!
BIO: Elizabeth Skinner has three major passions: marketing, learning, and writing. Her blog posts usually target students. Elizabeth is convinced that college is the most important period in life when people should discover themselves.