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7 Proven Tactics to Boost Your Business on Social Media

Social media marketing is the route all businesses have to take inevitably to boost their engagement and sales. There is certainly no one-size-fits-all hack to crack social media marketing for businesses, but a few commonly proven tactics can be put to good use. These platforms have made it easier for business people to connect with their customers on a personal level and bring a human touch to their brand. 

7 Proven Tactics to Boost Your Business on Social Media

A good social media marketing strategy, if set in place at the right time can give you a lot of returns. The best social media marketing companies would solve all your issues at a moderate price and make your online presence soar with their tactics. 

However until you get your finances right to afford them, here are a few tips and tricks to help you get started:

1. Know Your Audience

You should be able to answer these questions as a professional business person – Who is your target audience? What do they like to talk about? How do I talk to them? The answers to such questions help you build your social media marketing strategy and have an approachable online presence. If your customer demographics are youngsters, your brand should be appealing to them, and also be affordable.

If you are targeting middle-aged or old people, you need to be more authoritative and confident with your social media marketing strategy as they are likely to respond more to that. Grasp their pain points and use them to your benefit.

2. Opt For A Multiple Social Media Account Approach

Many times it so happens that the engagement on one social media site is up and then in the next month another one has more engagement on it. 

When you have profiles of most of the social media websites, you are giving your consumers an option on where they can follow you and how to stay caught up with your brand. This way, your overall engagement stats don’t dip even if there are changes on which social media site is the most trending. 

Collaborate With Influencers

3. Contests And Giveaways

Contests and giveaways are those shiny gems that attract many. People will happily dig away and increase your exposure to having a chance to win at this stuff. With a small incentive, you can make them do the work for you, while you sit back and relax. 

Make sure that you put up a prize that is relevant to your niche and watch your audience flock to your profile. You will soon see more people taking actions that can assist your business and help it rise.

4. Collaborate With Influencers

Influencers on social media have a major part of their audience wrapped around their finger. Whatever they say, goes. 

If you can collaborate successfully with a good influencer who knows how to keep their audience hooked, you can expect a rise in the sales of your product. Some users on social media are completely blind to ads and tend to ignore most of them, which is why several businesses have switched over to influencer marketing. 

5. Engage With Your Customers

By engaging with your customers you are providing them a way in which they can get their queries addressed easily. 

It also provides a human feel to your brand and the audience feels more comfortable in dealing with you. Hiring the best social media marketing agency helps you streamline communication with your audience too, which is why you should consider investing in one.

6. Analyze The Statistics

All social media websites have free in-built tools to help you analyze the performance of your posts and proceed accordingly.

 If you find out that one particular post is receiving more engagement than others, you can work on it and post similar stuff to grab the attention of your audience. Make sure you connect to them and display a cause that is true to your values. By connecting on an emotional level, you are sure to get a loyal fan base. 

7. Build Actionable Hashtags

With call-to-actions gracing almost every post of yours, you can expect a good amount of audience engagement. Hashtags are an essential part of any good social media marketing strategy and you’re bound to experience the gains from it. 

When you combine these two features and create customized hashtags, you are building a grand social media image for your brand. You will surely see people engaging with such a profile more than any normal one.


Social media is built like a labyrinth to keep its users engaged for a longer period. There is no reason as to why you can’t take advantage of this and make the best for your business. Having a social media marketing strategy helps you plan and stay ahead of the competition and you can expect all the work to pay off. 

Keep an eye out for the changes in the trends and also the algorithms of all the social media channels. Modify and adapt your approach to marketing as and when required, don’t be stuck in a rut. Having the best social media marketing agency on your side could spell great success for your business ventures. 

We hope that this article has given you clarity on how you can adopt a good social media marketing strategy for your business until you can decide on an agency to do it.

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About Sonia Kukreja

I am a mother of a lovely kid, and an avid fan technology, computing and management related topics. I hold a degree in MBA from well known management college in India. After completing my post graduation I thought to start a website where I can share management related concepts with rest of the people.