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5 Promotional Items for Boosting Your Business’s Sales

5 Promotional Items for Boosting Your Business’s Sales Boosting your business’s sales is key if you want to compete in today’s intense economic landscape. One of the best ways to get people to notice your business, and become fond of your brand, is by handing out branded promotional items. If you want to use this … Read more

Keep Advancing To Keep Up With Futuristic Trends and Ways

Keep Advancing To Keep Up With Futuristic Trends and Ways Surviving through a global pandemic has left our society with many new norms. and we have learned to adapt our daily interactions to ensure our safety. We have seen the most significant changes in two areas: retail and education. Technological advancements influence every aspect of … Read more

The Advantages of a Help Desk Department in a Company

The Advantages of a Help Desk Department in a Company If your business operates using a complex IT infrastructure, you most likely see the benefits of having an internal help desk to address individual user issues. A system that offers automated ticketing management with rule-based routing and escalation, real-time tracking, and alerts. This one piece … Read more

Advertising Techniques: Most Common Techniques Used by the Advertisers

Advertising Techniques: Most Common Techniques Used by the Advertisers Different brands are trying to compete for the attention of customers. And because of the digital information overload, the collective attention span of customers has gone down. Consequently, customers have now become smarter, and advertising has to be done better to get their attention.  Every company … Read more

Objectives and Importance of Advertising

Objectives and Importance of Advertising Advertising is the most innovative field in Marketing. More businesses are now using advertisements to introduce a brand/product, build a brand, create awareness/demand, increase sales/profits, and more. As such, advertising has become so popular that many people are unable to differentiate it from marketing. However, their objectives are entirely different … Read more

What is a Survey? Definition,Types, Advantages and Disadvantages

What is Survey Method? Types, Advantages, and Disadvantages Surveys have become relevant to businesses, academia, governments, including private and public organizations across the globe. It’s a method of information gathering, which, when conducted appropriately, provides a rich form of data. That data can help businesses, or whoever conducted the survey, in diverse ways. Surveys help … Read more

What is Sponsorship and 4 Objectives of Sponsorship

What is Sponsorship? Sponsorship is a business relationship between a provider of funds, resources, or services and an individual, event, or organization which offers in return some rights and associations that may be used for commercial advantage. Understanding Corporate Sponsorship Sponsorship allows a business to demonstrate its affiliation to the individual, event, or organization that … Read more

What is Advertising Objectives? Seven Ways of Positioning a Brand

Definition of Advertising Objectives All advertisements should increase sales. Some may induce purchase action immediately (direct action advertising), while some may stimulate demand for a later period (indirect action advertising). The objective of advertising should be to make the consumer buy the company’s brand every time he faces a need for the product. Thus, every … Read more