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Public Relations and Publicity

Public Relations and Publicity What are Public Relations? Public relations is the management of relationships and communication to establish goodwill and mutual understanding between an organization and its public. Public relations is more wide ranging than marketing which primarily focuses on markets, distribution channels and customers. Marketers primarily focus on customers and distributors but needs … Read more

Functions of Public Relations

Functions of Public Relations Public relations accomplishes many objectives: Facilitates Company’s Overall Operations Public relations fosters prestige and reputation which can help companies to sell products, attract and keep good employees, and promote favorable community and government relations. Aids Promotion Public relations can help in promotion of products. Awareness and interest in products and companies can … Read more