Types of Salespersons The selling tasks are to win new businesses by identifying and selling to prospects. These salespersons should maintain good relations with current customers who can provide the leads. They should also be prepared to make a lot of cold calls and visits. Order Takers Order takers are not expected to persuade customers … Read more
Challenges in Personal Selling Personal selling involves face-to-face contact with a customer. There is a direct interaction between the buyer and the seller. In this two-way communication, the seller can identify the specific needs and problems of the buyer and tailor the sales presentation in light of this knowledge. But the audience with the customer … Read more
Sales Promotion Objectives The most basic objective of any sales promotion is to provide extra value that encourages purchase. When it is targeted at consumers, the intention is to stimulate consumers’ purchase. When the trade is targeted, the objective is to induce distributors to push the product. Sales Promotion Objectives are as follows: 1. Fast … Read more