What is Negotiation and Factors Influencing Negotiations Characteristics, Types and Format of Proposals What is Competitive Strategy and Sources of Competitive Strategy Segmenting Consumer Markets – Behavioral, Psychographic and Profile Variables Steps in Management of the Sales Force Creating Cost Leadership Public Relations and Publicity What is Sponsorship and 4 Objectives of Sponsorship Functions of Public Relations What is Advertising Objectives? Seven Ways of Positioning a Brand What are Marketing Objectives Creating a Differential Advantage What is Competitive Behavior Designing the Sales Force What are Different Phases of Selling Process What are Various Personal Selling Strategies? 7 Personal Selling Strategies Criteria for Successful Positioning Positioning, Differentiation and Marketing Mix Conflict Management Causes of Conflict in an Organization Types of Conflict Situations ← Previous 1 … 17 18 19 … 22 Next →