Types and Benefits of Customer Relationship Management

Customer Relationship Management Customers have always been valuable for businesses, but today their importance is very much appreciated for the profitability of the enterprise. This is large because of rapid globalization and growing competition. Customers now have a variety of options available to them for purchasing a particular product. They can easily make comparisons, shop, … Read more

Customer Relationship Management

Customer Relationship Management Customer Relationship Management (CRM) is defined as a business and technology discipline that manages the way an organization deals with its customers, in order to enhance revenue, profitability, customer satisfaction, and retention. In short, CRM is about introducing the right product to the right customer at the right time through the right … Read more