Psychographic Segmentation to Write Better Landing Pages

Use Psychographic Segmentation to Write Better Landing Pages The landing page is pivotal in your SEO strategies, but it’s often one of the weakest pages on business’ sites. For starters, most companies fail to recognize that a landing page is not a service page, an ‘about us page, or a blog post. It also isn’t … Read more

What are Group Norms and Types of Group Norms

What are Group Norms? Group norms are the informal guidelines of behavior and a code of conduct that provides some order and conformity to group activities and operations. These rules are expected to be followed by all the group members. These norms and rules usually develop gradually and informally as group members learn as to … Read more

Successful Group Discussion Techniques

Successful Group Discussion Techniques There are some definite Dos and Don’ts in group discussion techniques Dos Organize your thoughts. Pre-plan what you are going to say. Speak. It is important for the evaluator to hear you speak. If you have any doubts regarding the subject, seek clarifications. In the case of group discussions for selection … Read more

Types of Group Discussion

Conducting Group Discussion The ideal group usually consists of eight-ten participants. If the number of participants is more than that, then there is a tendency for some of the members to be passive listeners and avoid participation. Similarly, if the number of participants is less than six, the discussion suffers from a lack of diversity … Read more

Factors Contributing to Group Cohesiveness

Group Cohesiveness Cohesiveness defines the degree of closeness that the members feel with the group. It identifies the strength of the member’s desires to remain in the group and the degree of commitment to the group. The extent of cohesiveness depends upon many factors including the compatibility of individual goals with group goals. The more … Read more

Consequences of Group Cohesiveness

Consequences of Group Cohesiveness More participation, more conformity, high productivity, more success, more influence, more communication and more personal satisfaction are some of the consequences of group cohesiveness. These positive outcomes of group cohesiveness are explained in more detail below. More Participation: Because group cohesiveness involves close interpersonal relationship, the members consider the group as … Read more

Types of Groups (Formal and Informal)

Types of Groups From an organizational point of view, there are basically two types of groups. These are formal groups and informal groups. Formal Groups A group is formal when it is purposely designed to accomplish an organizational objective or task. It is created via formal authority for some defined purpose. A formal group can … Read more