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Public Relations and Publicity

Public Relations and Publicity What are Public Relations? Public relations is the management of relationships and communication to establish goodwill and mutual understanding between an organization and its public. Public relations is more wide ranging than marketing which primarily focuses on markets, distribution channels and customers. Marketers primarily focus on customers and distributors but needs … Read more

What is Advertising Objectives? Seven Ways of Positioning a Brand

Definition of Advertising Objectives All advertisements should increase sales. Some may induce purchase action immediately (direct action advertising), while some may stimulate demand for a later period (indirect action advertising). The objective of advertising should be to make the consumer buy the company’s brand every time he faces a need for the product. Thus, every … Read more