Web Analytics

Understanding the Digital Marketing Environment

Digital Marketing Environment The nature of marketing is constantly changing, thanks to the advent of digital marketing options. Today, a new generation of buyers has taken dominance in the market, influencing the older generation. This generation (new) uses new technologies for product and services research and doesn’t rely on generic marketing approaches—they’re ‘smarter.’ As a … Read more

Porter’s Five Forces Model of Competitive Industry Structure

Porter’s Five Forces Model of Competitive Industry Structure An industry is a group of firms that market product which are close substitutes of each other. Some industries are more profitable than others. But this difference cannot be totally explained by fact that one industry provides better customer satisfaction than others. There are other determinants of … Read more