Marketing Objectives Marketing objectives should be set in terms of which products to sell in which markets. Strategic objectives for each product need to be agreed. This begins the process of planning at the product level. There are four alternatives: Build, Hold, Harvest and Divest. For new products, the strategic objectives will be to build … Read more
What is a Market – Definition and Different Types of Markets An exchange takes place in a market. A market comprises a group of buyers and sellers, who can interact with each other to buy and sell goods and services. They can interact with each other with or without physical contact. The transaction can be … Read more
Sales Responsibilities The primary responsibility of a salesperson is to increase sales. For order getters this will involve identification of customers, presentation, demonstration, handling objections and closing the sale. In order to generate sales, six enabling functions should be carried out. Prospecting Prospecting is searching for and calling upon potential customers. Most sales person rely … Read more
What is Marketing Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders. It is also the process of finding, creating and retaining profitable customers. The aim of marketing is to know and … Read more
Marketing Mix The marketing mix is a particular combination of the product, its price, the methods to promote it, and the ways to make the product available to the customer. Based on its understanding of customers, a company develops its marketing mix of product, price, place, and promotion. The elements of the marketing mix are … Read more
