Public Relations and Publicity What are Public Relations? Public relations is the management of relationships and communication to establish goodwill and mutual understanding between an organization and its public. Public relations is more wide ranging than marketing which primarily focuses on markets, distribution channels and customers. Marketers primarily focus on customers and distributors but needs … Read more
What is Sponsorship? Sponsorship is a business relationship between a provider of funds, resources, or services and an individual, event, or organization which offers in return some rights and associations that may be used for commercial advantage. Understanding Corporate Sponsorship Sponsorship allows a business to demonstrate its affiliation to the individual, event, or organization that … Read more
Functions of Public Relations Public relations accomplishes many objectives: Facilitates Company’s Overall Operations Public relations fosters prestige and reputation which can help companies to sell products, attract and keep good employees, and promote favorable community and government relations. Aids Promotion Public relations can help in promotion of products. Awareness and interest in products and companies can … Read more
